About Us

Our website may have gone to the dogs, but our team has a passion for understanding people.

We’re curious about human behaviour, and we’re always ready to dig in deep when investigating why your company is winning or losing deals.

With our insights and summaries, we’ll be your product marketing team’s best friend!

WON hires good-natured people who are happy to help your team. We want you to enjoy the experience of working with WON, so we try our best to handle the whole program for you.

Our team is small, with a handful of experienced interviewers. This means that you’ll have a lead analyst working directly with you, who gets to know you and your industry personally.

“WON listens to deeply understand people’s decisions. We then communicate our understanding of your customer’s choice, using summaries and video, so you can really hear your customer’s voice.”

Karen Johnson
CEO and Founder of WON

Are you ready to meet with us?

Please reach out and we’ll be happy to explore what a win loss program could look like for your company.